MELBET

To make a commercial for a betting company is a real challenge! You face a lot of bans, restrictions and potential risks. That’s why shooting a TV and OLV ad for Melbet was quite an interesting development. What would happen if 50 people decided to book one of the Moscow largest — VTB Arena — in the middle of the soccer season? Two great commercials would!  

Just in two production days at the stadium we have set up a spydercam, pyrotechnics and screens with brand logos around the field, and rebuilt the stadium hall to be a VAR room. The first interesting detail - branded screens were controlled by an employee from Thailand (4 hour time difference). And the second - the pitch of the stadium is very expensive, so you can't willingly step on it, only 2-3 people at a time. 

VTB Arena doesn’t have a roof, and we are shooting a vibrant, bright summer video.

And it starts raining!

– No worries, guys, we’ll add sky in post-production. 

Along with VAR-screen fly in transition, repainting the stands, tracking 3D-letters, cleaning up all the surroundings from other ads and the rope used for rolling the ball exactly to the center of the field, and much more.

Did we make it? Absolutely. How many takes did it take? About 60. Was it hard? Yes. But most importantly — it was worth it! With abidance of all the laws.