Kokoc Group

Our friends and colleagues from the Kokoc Group for their anniversary ordered not just a simple video, but a whole documentary about an important mission. We needed to show that over the years of successful work, the Kokoc Group has not only earned a big name in internet marketing, but has become a real family with its own values.

It's always a pleasure to work for a company with which you have a permanent partnership. But there are no bonus perks for doing so. Kokoc knows firsthand what high quality standards are, which is why discussions about the edits of the final cut went on for months. Without arrogance and with a clear common goal — to make the highest quality content from the existing footage.

Shootings for the forty-five minute video were done in three shifts, five interviews per day, with managers, employees and partners. Then, during editing, all these monologues had to be turned into a fascinating conversational documentary — a consistent and coherent narrative should have been formed from the quotes of different people. As a result, you wouldn't have ever guessed that the speakers were filmed on different days: each one seemed to continue the thoughts of the other. And they didn't even hear each other's lines! This is what we call a family.

We filmed right in the office of Kokoc Group to make everyone feel at home. One shift we built a special red cube there with spectacular lighting effects and a smoke machine for the final scene, where the closing presentation of our heroes took place. For that we expectedly had some rough time from the next door neighbors — they said that we had triggered the fire alarm in the building more than once. But the result was worth it!