LENTA ONLINE

The task was to create an unconventional hypermarket delivery commercial for Youtube Shorts. So we boldly rejected all standard methods, waging on exaggeration of stereotypes and total cringe. Making it so bad that it would seem good.

It’s hard not to burst out laughing while rewatching it still. In one of them a self-proclaimed Barbie Girl was maniacally buying up all the pink stuff. In another one a douchy smart ass in a silly suit was sharing business tips on how to save money on discounts. Or a couple of second hand bloggers make an Unpacking of Lenta shopping bags with all the obligatory fake gimmicks.

Was it a little cringe? A hundred percent! But it's definitely memorable and stands out from the typical commercial crowd.

Thanks to such an informal approach the mood during and after the shoot was set for the whole team. And that’s already half of the battle!