ARKHYZ/SELECTA

Arkhyz is not only one of our first successful cases, but also an extremly valuable experience for a young developing team. A producer had to gather a large crew just in a couple of weeks to shoot at different locations in one shift. And that's at the time of covid restrictions.

We’ve made a quick casting and hired a team, where each and everyone - from the director to the administrator - were putting their maximum effort into the result. To rebrand the sparkling mineral water, it was necessary to emphasize that while the outer shell changes, the familiar quality inside remains the same. That's why at the high point of the video the old bottle in the actor's hands was changing to a new one. Truth be told, at the set there were no bottles whatsoever, it was all computer graphics.

Then there was also a shoot for a line of Selecta blended waters at the House of Culture on Lesnaya. At our own risk we used an elevator for the sake of original shooting angles. In addition at some point the lighting fell down at the hall. Art demands sacrifices! Fortunately, only the floor and our producer's wallet.

Now every bottle of Arkhyz or Selecta reminds us that we can do anything!